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Privacy policy

Last updated on March 4, 2022

Personal data and privacy policy for Svenska Kulturpärlor

Our personal data policy describes how we at Svenska Kulturpärlor (Svenska Kulturpärlor AB, 559045-6991) with associated subsidiaries, sister companies and businesses (hereinafter referred to as Svenska Kulturpärlor) process information about employees, suppliers and guests. Your privacy is important to us and below we describe how we use, collect, protect and share information about our customers and others who interact with us in our businesses, through our administration and booking systems and in our digital channels (applications, social media platforms and various websites)

The policy applies generally to the processing of personal data within Svenska Kulturpärlor and exists to explain what kind of data we process, why and how. When you accept this policy and use our digital channels or share information with us, you consent to your personal data being processed in accordance with the terms set out in our policy.

Information we collect

We may collect your personal data when you visit any of our activities, use Svenska Kulturpärlor's digital channels, register to use our Wi-Fi networks, use our booking systems, contact us by phone, participate in competitions and surveys or otherwise interact with us. Personal data is any information that can be linked directly or indirectly to a living natural person. This may include your personal data such as your social security number or date of birth, telephone number, name, e-mail address, photos or, for example, IP address. Your bookings such as information about your transaction such as the product or service you purchased, payment method, price and payment details. Account information that you provide when you interact with us, such as your username and password and your location. The collection may also include reviews you leave, times you prefer to visit us or products and services you enjoy, and other personal information you choose to provide when interacting with Svenska Kulturpärlor.

How we use the information

Svenska Kulturpärlor has a need and in some cases a legal requirement to sometimes use personal data to execute agreements and run our business (for example, make payments and deliver our products and services). It may also be to protect us against and prevent fraud and other criminal acts or to fulfill liability obligations. We, together with our data processors, always have a lawful basis for processing personal data of our employees, suppliers and guests. We also process personal data if there is a legitimate interest from Svenska Kulturpärlor in cases where our use outweighs the interest of the data subject. This is called a balancing of interests and can, for example, be about marketing and communication to you as a former guest where we have an interest in informing you about our products and services that are similar to what you have previously shown interest in. We also need to conduct data analysis such as consumer surveys and financial analysis to run and improve our business and determine the impact of, for example, sales and communication measures. We also use automatically collected information to see patterns of use of our digital channels to improve efficiency and ease of use.

We process personal data in the following areas

1. communication for bookings and administration
We process personal data in order to deliver and receive payment for our products and services. The personal data collected comes from the person who registers for example for bookings and payments. This includes e-mail address, card number, point of sale, address, company name, invoice number, amount, telephone number, name, information in bookings, time, details of the order and any allergies or other wishes regarding food and accommodation.

2. information about employees, including trainees, and suppliers
The activities include administering staff and, for example, paying salaries or administering costs for suppliers. In this work, the Swedish Tax Agency, among others, requires us to process personal data. We process data that comes from the person who provides information such as account number, family information, e-mail address, name, availability at the workplace, address, telephone number, payslips, invoicing information, schools, income and control information.

3. communication and marketing
Svenska Kulturpärlor uses personal data to communicate and market our products and services. This type of communication takes place after balancing interests or consent with the person we communicate with and the data comes from the fact that the persons have registered for, for example, newsletters, used our digital channels or requested information from us via other channels. It may also include images and videos where the person participates when the person in question has visited our pearls in connection with one of Svenska Kulturpärlor's contracted photographers or employees documenting the activities. The information we use is address, response results for inquiries, name and e-mail address, telephone number, IP address and user information from digital collection such as geographic location, cookies, search, navigation and visit history, and where applicable, images and videos. This section also includes guest surveys and competitions conducted to improve Svenska Kulturpärlor's products and services. The purpose is to provide you as a guest with information and offers that are related to your purchases, contacts or otherwise shown interest in our products and services.

4. legal requirements
Svenska Kulturpärlor may also process personal data to secure information for possible complaints and claims from our customers or for possible legal proceedings. The information processed comes primarily from the person who registered but may also come from third parties such as prosecuting authorities, insurance companies and other authorities and bodies. The information stored includes e-mail address, address, name, social security number, account number, telephone number and information of a descriptive nature for when, where and what happened. Images, videos and audio recordings may also be stored in special cases.

Personal data of a special nature

In some cases, Svenska Kulturpärlor processes personal data relating to special categories. For guests, health data is processed in cases where the guest informs us of any allergies or other information regarding their health before or during the purchase of our products and services. In the case of employees, trainees and in some cases suppliers, information about the person's health is also processed based on the person's own submission of this information for security reasons. In employment information, when necessary for employment law reasons, membership of trade unions may be processed.

Data controller and data processors

In most cases, Kulturgastronomen AB is the data controller and is thus responsible for why data is stored and processed. In some cases, an individual subsidiary or sister company may be the data controller. Third parties may also be responsible for the processing together with Svenska Kulturpärlor and in several cases Svenska Kulturpärlor may appoint data processors who process the personal data on behalf of Svenska Kulturpärlor for marketing purposes, for example. In these cases, personal data processing agreements are signed between the parties to ensure a high level of security.

Processing of information

Svenska Kulturpärlor's companies share personal data and information between each other when necessary, such as bookings, guest surveys, payments and marketing. Technology providers such as storage services, e-mail services and other IT providers have the right, on behalf of Svenska Kulturpärlor, to store our information and to protect your personal data when doing so. Authorities and others who impose legal requirements or in the event of any legal proceedings, personal data may be processed. In the case of payments and bookings, for example, booking companies and banks may need to share relevant information to fulfill their commitments. In the event of a sale of the business or parts of it, personal data may also be shared with the buyer.

Information security

Svenska Kulturpärlor is committed to taking appropriate measures to ensure that your personal data is processed securely. This means that we have both technical and physical measures in place to protect your data from falling into the wrong hands. We constantly update our information system with the aim of processing personal data within the EU/EEA area. Some of our technical suppliers may process personal data outside this area but we always ensure that your data is protected according to the same requirements as rules within the EU/EEA area. We protect personal data from dissemination, destruction, access by unauthorized persons (through procedures for who is authorized to use the data internally).We do not resell your personal data to third parties unless you have expressly given us permission to do so.

Time period

We keep your personal data for as long as necessary for the purposes for which it is used, for example, as long as it is necessary for us to provide our products and services, to improve and develop our services and products, and to send you information and marketing communications. Where necessary, we will retain your data for the time necessary for us to comply with our legal obligations. The period we retain varies depending on the data we retain and for what purpose.

We have the right to use your contact details for marketing purposes during the time you have a customer relationship with us and for a period after that provided you do not object. Your data can be used and stored for up to 36 months from the date the customer relationship started. If you have contacted us for the purpose of requesting a quote, price inquiry or equivalent but then choose not to proceed and become a customer with us, we will save your data for up to 6 months. If the quote is active for longer than that, your data will be saved until it is no longer active. Sensitive information about, for example, diet and allergies is saved for a shorter period of time but as long as we need the information to meet your needs and wishes. As an employee, we save your data for up to 36 months from the time you leave your employment.

Your personal data is deleted or anonymized when it is no longer relevant to the purpose for which it was collected.

Your data will be stored for a longer period than mentioned above if there are legal requirements we have to comply with, if there is a dispute to be settled or if you have given your consent.

How Google uses information from the site

You can read more about how Google uses information from the website here: https://policies.google.com/technologies/partner-sites

Changes to the personal data and privacy policy

Svenska Kulturpärlor may change this policy. We will then update the policy on this page and the date the policy was updated will be indicated at the top of the page. Visit our policy regularly to stay updated. In the event of major changes, we will also inform you via our digital channels and the changes in those cases will take effect after 30 days from when the information was first communicated.

For questions regarding this policy, please contact us!

You have the right to be informed whether your personal data is being processed by us and, if so, for what purpose and what data we are processing. You also have the right to modify, restrict or delete the data we process (except in cases where we are required by law to process your data). In these cases, please contact us at the address below. We may be legally obliged to store information about you and, in order to keep your information safe, we may ask you to verify your identity so that we can help you with your case. If you wish, you have the right to complain to the supervisory authority. We will retain your personal data for the time necessary for us to fulfill the purpose of retention under this policy.

If your case concerns direct marketing mailings, you have the right to unsubscribe from our newsletters at any time, which you can easily do directly in the newsletter footer.

The data controller is Svenska Kulturpärlor AB (559045-6991).

Contact details:
Data Protection Officer
Svenska Kulturpärlor
c/o Södertuna Slott
646 91 Gnesta